Going for Gold
Event identity & collateral: A conference, branded end to end.
Event Branding * Event Identity * Logo Design * Poster Design * Invitation Design * Slide Deck Design * Presentation Design * Print Design * Graphic Design
Purpose:
My client wanted an Olympic gold-inspired theme without relying on obvious Olympic references.
Process:
I avoided the Olympic rings and instead opted for a conference logo identity centered on gold and a laurel wreath.
I used the concept of liquid gold with a stylized gold splash. The posters' colors alternated among purple, black, and white. Each design promoted a different conference activity, from an Amazing Race-style challenge to a Casino Royale-themed evening.
Athletes and sporting disciplines, including swimming, running, and cycling, featured throughout the campaign to represent the range of talents required to strive for excellence and build a successful company.
Going for Gold
Event identity & collateral: A conference, branded end to end.
Going for Gold
Event identity & collateral: A conference, branded end to end.
Proof:
Their strong visual impact led to them being printed and mounted on the walls across the company’s offices afterward.
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