Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Corporate Identity * Brand Guidelines * Stationery * Web Design * Icon Design * Wayfinding * Signage * Print Design * Art Direction * Typography * Visual Identity
Purpose:
For the launch of CPT-1, Africa Data Centres’ new facility, I created a bold suite of event materials for a large-format holding screen. Because I was not attending the event and final details would be added separately, I developed a flexible set of graphic slides, including filler content and a striking ‘Go’ slide to announce the launch.
Process:
The visual identity was deliberately graphic and impactful, using purple extensively to distinguish the brand from the typical black-and-cyan or cyberpunk-inspired data center aesthetic. A black, purple and light grey gradient map treatment of photography created a distinctive, cohesive look while reinforcing the brand color.
A silhouette of Table Mountain featured throughout the event collateral, appearing on menus and as a repeating pattern on gift packaging to create continuity across the launch experience.
Alongside the screen content, I designed invitations, name badges, large backdrop banners, thank-you materials, an aide-mémoire, tour forms and form backgrounds, menus, gift belly bands, and snack labels. I also created branded graphics for drink fridges and bar areas.
Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Data Centre Launch
15+ touchpoints: banners, backdrop, signage, invitations, branded snacks and bottles, slide deck, virtual business cards, and press graphics.
Proof:
To strengthen visitor engagement, I introduced virtual business cards for KAMs (Key Account Managers) and brochures/event info for exhibition use. QR codes designed into event materials linked visitors to data center information, key facts, the website, brochures on peering and ADC Fabric, and essential data sheets.
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